About Us

From the Ground Up...

Unique Flooring, Acoustic
Forte Storage Facility

Forte Flooring has grown out of the Heritage Timbers shell - a well renown distributor of Native, Exotic and Imported Timbers nationwide. Heritage Timbers was founded in South Auckland in 1985 by a father and son team, both with considerable flooring and furniture making skills behind them. Since then, we have expanded vastly and branched out to become specialists in the wood flooring industry, earning a solid reputation for quality and service throughout New Zealand. We are proud to have become the country's go-to wood flooring experts! The Heritage Timbers name and branding was sold in March 2014 and is no longer connected with Forte Flooring. Our new legal name is 'Innovate Group Ltd' T/A Forte Flooring.

Why the Change from Heritage Timbers?

We loved working with wood, but unfortunately many of the NZ native species we dealt with became very hard to obtain, due to further government restrictions on logging. This pushed the prices up to extreme levels and prompted many people, including ourselves, to begin importing timbers.
Eventually, the market became so competitive it was a struggle to survive - so it was then that we turned our hand to flooring. And with our fantastic knowledge of wood that proved to be a great move!

After some time we also realized that the name Heritage Timbers (long associated with native and exotic timbers) was no longer relevant to our flooring import business and may be of much greater use to someone else. So in March 2014 the Heritage Timbers name and branding was sold and is now no longer connected with Forte Flooring. Our legal name is now 'Innovate Group Lts T/A Forte Flooring'.

Who We are Now...

Forte Flooring is now New Zealand’s leading and most established wood flooring importer & distributor, specializing in Solid Wood, Engineered Wood, Laminates and all the accessories you need to get the job done.
With our experience of over 35 years in the timber industry, we are the experts in our field. We have earned a solid reputation for superb quality and service throughout New Zealand, and enjoy working alongside our clients (including Architects, Designers, Retailers or the homeowners themselves) to help them achieve the look they are after. Because we are privately owned and operated our we have a truly “hands-on” approach to our business. We are small enough to listen and big enough to be able to provide you with whatever flooring you are after!